Competitors · Monitoring · Component
The watch list
What is monitored, with the decision each item would affect — because an item with no decision attached is interesting rather than intelligence.
The deliverable
What it is
Comprehensive competitive monitoring produces a report nobody reads. A short list of developments that would actually change a decision produces action.
The discipline is the pairing: every watched item names the decision it would affect. Items that cannot be paired come off the list.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The decision
What the organisation would do differently on hearing it.
3 attributes: Decision affected · Decided by · Actionable
Learn
“We would want to know” is not a decision. Items that cannot name one come off the list.