Content Calendar · The plan · Component
The horizon
How far ahead is firm, provisional and thematic — because a plan fixed six months out will be wrong and followed anyway.
The deliverable
What it is
Firm too far out and the plan cannot respond to anything; firm too close and production has no lead time. The workable arrangement is graduated.
The firm window has to exceed the production lead time, which is why measuring that lead time comes first.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The firm window
How far ahead the plan is committed.
3 attributes: Firm window · Production lead time · Adequate
LearnThe provisional
What is planned but changeable.
3 attributes: Provisional window · Level of detail · Re-firmed
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The firm window has to be longer than the production lead time, or nothing can be produced to plan.
The other components in the plan
The slots
What is scheduled, when, with an owner each — because a plan with themes and no owners is a list of intentions.
LearnThe reactive space
The deliberately unbooked capacity for what could not be planned — because a fully booked calendar cannot respond to anything.
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