Content Calendar · The plan · Component
The slots
What is scheduled, when, with an owner each — because a plan with themes and no owners is a list of intentions.
The deliverable
What it is
Every slot needs a named person. A plan owned by a team is met by whoever has time, which in a busy month is nobody.
Dates should be worked backwards from publication through the production steps, so that a slot in trouble is visible before the publication date rather than on it.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
Work the dates backwards from publication. A missed milestone is visible days before a missed publication.
The other components in the plan
The horizon
How far ahead is firm, provisional and thematic — because a plan fixed six months out will be wrong and followed anyway.
LearnThe reactive space
The deliberately unbooked capacity for what could not be planned — because a fully booked calendar cannot respond to anything.
Learn