Content Calendar · The plan · Component
The reactive space
The deliberately unbooked capacity for what could not be planned — because a fully booked calendar cannot respond to anything.
The deliverable
What it is
Something worth responding to happens most months: a market development, a competitor’s announcement, a question that suddenly matters. A full calendar cannot respond to any of it.
The space has to be protected, because an empty slot two weeks out attracts a piece somebody wanted to make anyway.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The allocation
How much capacity is left unbooked.
3 attributes: Share unbooked · Hours held · Held as
LearnThe protection
What stops it being filled in advance.
3 attributes: Rule · Protected by · Actually held
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An empty slot two weeks out attracts a piece somebody wanted to make anyway. The space needs protecting.
The other components in the plan
The horizon
How far ahead is firm, provisional and thematic — because a plan fixed six months out will be wrong and followed anyway.
LearnThe slots
What is scheduled, when, with an owner each — because a plan with themes and no owners is a list of intentions.
Learn