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The inventory

What is actually produced, in what quantity, and which of it was chosen rather than inherited.

The deliverable

What it is

Most format decisions are argued against an imagined library. The list of what is genuinely produced, with volumes attached, usually surprises the people who commissioned it.

The useful column is when the format was last decided. Anything nobody can date is being made out of momentum, and momentum is the largest single line in most content budgets.

One level in

What it is made of

Each element is a constituent part of the component. Follow one to see the attributes it carries.

  1. The list

    Every format actually in production.

    3 attributes: Format · Per quarter · Made by

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  2. The origin

    When the format started, and why.

    3 attributes: Started · Reason · Chosen or inherited

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  3. The volume

    How much of the effort each format consumes.

    3 attributes: Pieces · Quarterly cost · Share of effort

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Count the formats nobody calls content. Support replies and release notes are read more than the campaign is.

The other components in formats

The job

What each format is for: which audience, which stage of the journey, and what it is meant to change.

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The removals

Formats with no job, and what happens to them — because format lists only ever grow unless stopping is somebody’s decision.

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