Growth and direction · The drivers · Element
The driver
What is causing demand to grow.
The part
What it is
Named concretely rather than as a trend: not “digitalisation” but the specific change that is making people buy.
Where several drivers operate, their relative weight matters, because they will not all continue.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.