Growth and direction · The drivers · Element
The durability
How long the driver is likely to keep operating.
The part
What it is
A regulatory driver has a known end; a price-decline driver continues until the price stops falling; a fashion driver has no predictable horizon.
The durability of the dominant driver is effectively the durability of the opportunity.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the drivers
The driver
What is causing demand to grow.
LearnThe reversal
What would stop or reverse the driver.
Learn