Opportunity assessment · The attractiveness · Element
The criteria
What attractiveness is being judged on.
The part
What it is
Size, growth, achievable margin, competitive intensity, and how easily a position could be defended once won.
Weighted in advance and applied consistently across every opportunity assessed.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the attractiveness
The score
How the opportunity rates on each criterion.
LearnThe intensity
How hard the market is to compete in.
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