Opportunity assessment · The attractiveness · Element
The intensity
How hard the market is to compete in.
The part
What it is
Number and strength of incumbents, buyer power, switching costs, and whether the category is consolidating or fragmenting.
A large growing market with severe intensity is frequently less attractive than a smaller quiet one.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the attractiveness
The criteria
What attractiveness is being judged on.
LearnThe score
How the opportunity rates on each criterion.
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