Opportunity assessment · The attractiveness · Element
The score
How the opportunity rates on each criterion.
The part
What it is
Scored with the reasoning attached, so that the assessment can be reviewed rather than merely accepted.
A composite score is useful for ranking and useless for deciding; the criterion-level detail is where the argument is.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the attractiveness
The criteria
What attractiveness is being judged on.
LearnThe intensity
How hard the market is to compete in.
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