Opportunity assessment · The why-unserved · Element
The attempts
Who has tried and what happened.
The part
What it is
Failed attempts are the most informative and the least searched-for evidence. Someone has usually tried, and why they stopped is available.
A market with several failed entrants and one survivor is telling you something specific about what it takes.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the why-unserved
The barrier
What has kept the opportunity unserved.
LearnThe difference
What would make this attempt different.
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