Opportunity assessment · The why-unserved · Element
The difference
What would make this attempt different.
The part
What it is
A changed condition, a capability others lack, or a willingness to accept economics others would not. One of these has to be true.
Where the honest answer is that the organisation would simply try harder, the opportunity should be declined.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the why-unserved
The barrier
What has kept the opportunity unserved.
LearnThe attempts
Who has tried and what happened.
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