Opportunity assessment · The why-unserved · Element
The barrier
What has kept the opportunity unserved.
The part
What it is
Economics that do not work, a regulatory obstacle, a capability nobody has, a market too small to interest incumbents, or simple inattention.
The last is real and is rarer than optimists assume.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the why-unserved
The attempts
Who has tried and what happened.
LearnThe difference
What would make this attempt different.
Learn