Sizing · The build-up · Element
The frequency
How often each would buy.
The part
What it is
Purchase frequency separates a one-off market from a recurring one, and the same customer count means very different things in each.
Where the purchase is one-off, replacement cycle is the equivalent figure and is usually longer than assumed.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the build-up
The count
How many potential customers there are.
LearnThe price
What they would pay per purchase.
Learn