Sizing · The three sizes · Element
The obtainable
What the organisation could realistically win.
The part
What it is
Constrained by competition, capacity and time. A share assumption sits behind it and should be stated rather than embedded.
This is the figure that belongs in a plan, and it is the one most often omitted.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.