Channel economics · The loaded cost · Element
The production
What making the material costs.
The part
What it is
Creative, copy, video, design and the approval cycles around them. For some channels this exceeds the media spend by a multiple.
It is also the cost that scales with the number of channels rather than with spend, which is an argument for fewer channels done properly.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the loaded cost
The media
What is paid for the placement itself.
LearnThe management
What running the channel takes in time.
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