Channel economics · The loaded cost · Element
The management
What running the channel takes in time.
The part
What it is
Planning, buying, optimising, reporting and the meetings around all of it. This is real cost and appears on no invoice.
A channel consuming a day a week of a senior person is expensive regardless of its spend.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the loaded cost
The media
What is paid for the placement itself.
LearnThe production
What making the material costs.
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