Channel economics · The loaded cost · Element
The media
What is paid for the placement itself.
The part
What it is
The straightforward part, and the only part most reporting includes.
Worth separating from the rest so the ratio of media to non-media cost is visible per channel.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the loaded cost
The production
What making the material costs.
LearnThe management
What running the channel takes in time.
Learn