Where they are · The cost to reach · Element
The comparison
Cost to reach against what the segment is worth.
The part
What it is
A segment expensive to reach and highly valuable can be worth pursuing; one cheap to reach and worth little is a trap that looks like efficiency.
This comparison is what should decide the channel budget and rarely does.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the cost to reach
The price
What it costs to reach a thousand of them here.
LearnThe effort cost
What places that cannot be bought require instead.
Learn