Mapping the journey · The internal activity · Element
The visible
What the organisation does that the customer can see.
The part
What it is
Messages, calls, deliveries and interface changes. Everything the customer can point to as evidence something is happening.
Stages with long durations and no visible activity are where customers assume they have been forgotten.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
The other elements in the internal activity
The invisible
What happens behind the line of visibility.
LearnThe systems
What the activity depends on.
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