Loyalty Programs · Winding down · Component
The notice
How long members have before the change takes effect — because anything short is experienced as confiscation whatever the terms say.
The deliverable
What it is
Members hold something they earned. Reducing its value at short notice is experienced as taking it, and the terms permitting it do not change the reaction.
Notice long enough to redeem is the minimum, and for programmes with long earning cycles that means months.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The redemption surge
What happens to redemption during the notice period.
3 attributes: Redemption increase · Cost · Planned for
Learn
A change discovered rather than announced produces the worst available reaction.