Personalization · The signals · Component
The correction
How a customer can fix a wrong inference — because a visible and correctable inference is tolerated and an invisible wrong one is not.
The deliverable
What it is
A customer who can see and correct what the organisation believes about them experiences the personalisation as a service. One who cannot experiences it as being wrongly categorised with no recourse.
The correction has to be honoured everywhere, or the customer corrects it and sees the old assumption reappear, which is worse than not offering the correction.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The visibility
Whether the customer can see what is assumed.
3 attributes: Visible · Where · Plain language
LearnThe persistence
Whether the correction holds.
3 attributes: Persists · Tested after · Applied everywhere
Learn
A correction overwritten by the next model run teaches the customer that the control is decorative.