Market Timing · The window · Component
The lead time
How long the organisation needs to be ready — because where that exceeds the window, the decision is already made.
The deliverable
What it is
The comparison between the window and the organisation’s lead time is the whole timing decision, and it is a subtraction.
Lead time is routinely underestimated because it is estimated as build time, and it includes hiring, approval, capability and the time before any of it starts.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The requirement
What has to be in place to enter.
3 attributes: Requirement · Lead time · Parallel
LearnThe total
How long from deciding to being ready.
3 attributes: Total lead time · Window remaining · Feasible
Learn
Lead time is estimated as build time and includes hiring, approval and credibility. The longest is rarely the product.
The other components in the window
The opening
What created the window — because without naming it the duration cannot be estimated at all.
LearnThe duration
How long it is expected to last, and what closes it — because an opening with no estimated duration is treated as permanent.
Learn