Market Timing · The window · Component
The duration
How long it is expected to last, and what closes it — because an opening with no estimated duration is treated as permanent.
The deliverable
What it is
Every window closes. Estimating when converts urgency from a feeling into a number that can be compared with the organisation’s own lead time.
Windows close faster than they open, because the response to a visible opening is a competitive one and competitors move together.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
Deliberation time is window time. Say so explicitly to whoever is deliberating.