Vision Statement · The statement · Component
The future state
What will be true when the vision is reached, in terms someone outside the organisation could verify.
The deliverable
What it is
A vision that describes how the organisation will be — trusted, leading, admired — cannot be reached, because there is no day on which the adjective becomes true. A vision that describes a state of affairs can.
The verification test is the useful one: could someone with no stake say whether it had happened? If not, the statement will be declared achieved by whoever benefits from declaring it.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The condition
The state of affairs the vision describes.
3 attributes: Future state · Verifiable · Serves purpose
LearnThe version
Which version this is, and what happened to the previous one.
3 attributes: Version · Previous outcome · Approved by
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Ask whether an outsider could tell if it had happened. If not, it will be declared achieved by whoever benefits.
The other components in the statement
The horizon
When the vision is expected to be reached, and why that date — because a vision with no date cannot be missed and therefore is not pursued.
LearnThe vivid description
What it looks and feels like on arrival — the half people can act on, as distinct from the headline they can remember.
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