Brand Identity · Consistency · Component
The approval route
Who can authorise a departure, and how quickly — because a system with no exception process gets exceptions anyway.
The deliverable
What it is
Approval routes fail by being slow rather than by being strict. A route that takes three days is bypassed by anyone with a deadline, which is everyone.
Most material should not need approval at all. Reserving it for the cases that matter is what makes the route survivable.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The exception log
What departures were approved, and why.
3 attributes: Departure · Reason · Times granted
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Approval routes fail by being slow, not by being strict. A three-day turnaround is a route nobody uses.
The other components in consistency
The asset library
Where the approved material lives, and how easily it is reached — because most inconsistency is somebody who could not find the right file.
LearnThe audit
Actual output collected and reviewed against the intent — because drift is invisible incrementally and obvious in aggregate.
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