Brand Identity · Consistency · Component
The audit
Actual output collected and reviewed against the intent — because drift is invisible incrementally and obvious in aggregate.
The deliverable
What it is
Each individual departure is defensible. Collected into one place and looked at together, the accumulated set is frequently a different brand from the one in the guidelines.
The audit should cover what was published rather than what was approved, which are different populations.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The findings
Where the output departs from the system.
3 attributes: Finding type · Occurrences · Likely cause
LearnThe corrections
What was changed as a result, including changes to the guidelines.
3 attributes: Correction · Type · Owner
Learn
Have someone who did not produce the material collect the sample, or it is curated before it is assessed.
The other components in consistency
The asset library
Where the approved material lives, and how easily it is reached — because most inconsistency is somebody who could not find the right file.
LearnThe approval route
Who can authorise a departure, and how quickly — because a system with no exception process gets exceptions anyway.
Learn