Brand Identity · Consistency · Component
The asset library
Where the approved material lives, and how easily it is reached — because most inconsistency is somebody who could not find the right file.
The deliverable
What it is
Inconsistency is usually an availability problem rather than a compliance problem. Someone needed a logo at four o’clock, could not access the library, and used one from a search result.
The measure that matters is not what the library contains but how long it takes an outsider to get the right file.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The superseded
Old versions still in circulation.
3 attributes: Old asset · Still appearing in · Owner
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Measure how long it takes an outsider to get the right file. That number is your consistency.
The other components in consistency
The approval route
Who can authorise a departure, and how quickly — because a system with no exception process gets exceptions anyway.
LearnThe audit
Actual output collected and reviewed against the intent — because drift is invisible incrementally and obvious in aggregate.
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