Retention and engagement · The exit findings · Element
The stated reasons
Why the person left, in categories that can be counted, alongside their own words.
The part
What it is
Categories make aggregation possible; the verbatim keeps the meaning that categories lose. Both are needed.
The first reason given is often not the operative one. A structured conversation gets past it more reliably than an open one.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
In their words
The verbatim, which is where the meaning the category dropped is preserved.
Text shared type