Customer jobs and pains · The job statement · Element
The context
The circumstances in which the job arises — who else is involved, and what constrains the choice.
The part
What it is
Context is what determines whether a good solution is adoptable. A job with three approvers behind it is a different job from the same one with none.
It is also where most failed propositions fail: the offer solves the job and cannot survive the circumstances around it.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
Situation
When and where the job arises, which is what makes it recognisable to the customer.
Text shared typeOthers involved
Users, buyers and approvers are frequently different people with different jobs.
Role shared typeConstraint
Budget, policy, timing or skill — the limits any solution has to fit inside.
Text shared type