Customer jobs and pains · The job statement · Element
The trigger
What makes the job urgent now rather than continuing to be tolerated.
The part
What it is
Most jobs are endured indefinitely. The trigger is what converts a standing frustration into a purchase, and it is the most actionable thing in the whole module.
Knowing it changes when you appear rather than what you say, which is usually the larger lever.
The smallest level
The attributes it carries
Each attribute is one of the framework’s shared types. What a date is, and how it is written, is defined once for the whole model — the note here says what it means in this particular place.
Trigger event
The specific change that starts the search, which is what timing should be built around.
Text shared type