Value Proposition · Proof · Component
The gaps
Claims with no adequate evidence, listed explicitly with a decision attached to each.
The deliverable
What it is
Every claim inventory produces gaps. The question is only whether they are found internally or by a customer, a regulator or a competitor.
Three responses exist: obtain the evidence, soften the claim, or withdraw it. Leaving it standing is a fourth that is chosen by default far more often than it is chosen deliberately.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The gap
The claim, the evidence that would be needed, and what exists instead.
3 attributes: Claim · Evidence needed · Cost to close
LearnThe exposure
What the consequence would be if the claim were challenged.
3 attributes: Exposure type · Priority · Who could challenge
LearnThe decision
Prove, soften or withdraw — with an owner and a date.
3 attributes: Decision · Owner · By when
Learn
Withdrawing a claim is the cheapest of the three responses and the one almost never chosen.
The other components in proof
The claim inventory
Every claim the organisation makes, gathered from wherever it is actually being said rather than from the approved messaging.
LearnThe proof set
The evidence behind each claim, matched to how strong the claim is and to what the audience would accept.
Learn