Goal Core · Long term goals · Module
Build, buy or ally
How the business as a whole pursues a chosen direction of growth: expanding organically, acquiring other companies, or growing through alliances and joint ventures.
The idea
How it works
Capron and Mitchell found that organisations tend to favour one mode by habit — some build everything, some acquire by reflex — and that the habit is costly. Their sequence of questions asks whether existing resources are close enough to build from, whether the resource could be obtained by contract, how close the relationship with its owner would need to be, and whether an acquired business could realistically be integrated. The answers point towards building, borrowing through a contract or alliance, or buying.
Haspeslagh and Jemison added that acquisitions create value after the deal, and that the integration approach has to match how much the acquired business depends on its autonomy. This module owns the mode of growth for the business as a whole and, where that mode is acquisition, the case, the scope of due diligence and the integration plan. Where growth should come from is decided under Direction of growth. Closing a single capability gap — deciding how the organisation comes to hold one particular competence — is a separate question, settled under Building in Core competencies; if that route ends in buying a company, the acquisition work itself is carried out here. Once an alliance is chosen, selecting and running the partner belongs to Partners in the Business Core. The valuation follows the method set out under Investment appraisal, which also holds the later review of whether the acquisition delivered.
Working with it
In practice
- 01
Start from the growth move
The mode follows from what the move requires — scale, market position, customers, presence — and how far that is from where the business stands.
- 02
Ask the four questions every time
Working through them in order stops the familiar mode being chosen before the alternatives have been looked at.
- 03
Set a walk-away price before negotiating
Once a deal has momentum, the price that looked prudent at the start begins to feel like an obstacle.
- 04
Decide what to preserve as well as what to integrate
Integration that absorbs what justified the purchase has removed the reason for it.
One level in
The components of build, buy or ally
A component is something that exists afterwards which did not exist before — a deliverable or a mechanism, not an intention.
Growth mode decision
The growth move, the answers to the mode questions, and whether the business grows organically, by acquisition or through an alliance.
LearnAcquisition case
Why buying is preferred here, what value is expected, and the price above which the organisation walks away.
LearnAcquisition diligence scope
What is examined in a company whose ownership, liabilities and people will pass to the buyer, and what was found.
LearnIntegration plan
The integration approach, what is deliberately kept separate, and the workstreams with their owners.
Learn
Decide what the acquired business must keep before deciding what it will share. The reason for buying is often the part integration removes.
The other modules in long term goals
Long-range ambition
The single stated destination: specific enough to recognise on arrival, distant enough that the route is not yet designed.
LearnGrowth horizons
Separating what defends today’s business from what builds the next one and what merely keeps an option open. Each needs different funding, measures and tolerance for failure.
LearnDirection of growth
Whether the ambition is reached through existing markets and offers, new offers, new markets, or genuinely new ground. Naming the direction is what makes the risk visible.
LearnAssumptions and scenarios
What has to remain true for the goal to make sense, written down where it can be checked. A long goal is a claim about the future, and claims can be falsified.
Learn