Strategic goals · Horizon and measures · Component
The primary measure
One indicator with a stated threshold, agreed as decisive. A second usually means the first was not trusted.
The deliverable
What it is
One primary measure is a discipline rather than a simplification. Several allow a goal to be reported as succeeding on whichever one happens to be moving.
Where the primary measure cannot be agreed, the goal itself is usually still ambiguous — which is worth discovering now rather than at the horizon.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The indicator
The single measure that decides whether the goal was met.
3 attributes: Measure · Source · Internal or external
LearnThe gaming risk
How the measure could be moved without the goal being achieved.
2 attributes: How it could be gamed · Counter-measure
Learn
Where the primary measure cannot be agreed, the goal is still ambiguous. That is a finding worth having now rather than at the horizon.