Content Calendar · The cadence · Component
The rhythm
How often, per channel and format — set at a level the organisation can hold rather than at what it managed in a good month.
The deliverable
What it is
Regularity builds a habit; volume does not. An audience that knows when something arrives comes back for it, and one that receives an irregular stream does not.
Each channel and format needs its own rhythm, because their production costs and audience expectations differ.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
A frequency set from ambition rather than from capacity is a frequency that will be missed.
The other components in the cadence
The floor
The minimum that will be held regardless of conditions — because a schedule is only worth having if it survives a difficult quarter.
LearnThe adherence
What proportion of scheduled slots were actually filled — the honest measure of whether the calendar means anything.
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