Content Calendar · The cadence · Component
The floor
The minimum that will be held regardless of conditions — because a schedule is only worth having if it survives a difficult quarter.
The deliverable
What it is
Every publishing schedule meets a quarter where the organisation is busy. What happens then decides whether the audience keeps its habit.
A floor decided in advance means the reduction is a plan rather than a collapse, and the audience experiences continuity rather than absence.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The minimum
What continues no matter what.
3 attributes: Format · Reduced frequency · Production time
LearnThe drop order
What is given up first when capacity is short.
3 attributes: Format · Drop order · Reason
Learn
A reduction with no resumption plan becomes the new normal. That is how publishing quietly stops.
The other components in the cadence
The rhythm
How often, per channel and format — set at a level the organisation can hold rather than at what it managed in a good month.
LearnThe adherence
What proportion of scheduled slots were actually filled — the honest measure of whether the calendar means anything.
Learn