Content Calendar · The cadence · Component
The adherence
What proportion of scheduled slots were actually filled — the honest measure of whether the calendar means anything.
The deliverable
What it is
Adherence is measurable, cheap to record and almost never tracked, which is why calendars degrade without anyone noticing until the gap is obvious.
A falling rate is a capacity signal before it is a discipline problem, and treating it as the second produces a demoralised team and no improvement.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
A falling adherence rate is a capacity signal before it is a discipline problem. Treating it as the second fixes nothing.
The other components in the cadence
The rhythm
How often, per channel and format — set at a level the organisation can hold rather than at what it managed in a good month.
LearnThe floor
The minimum that will be held regardless of conditions — because a schedule is only worth having if it survives a difficult quarter.
Learn