Market Opportunities · Growth and direction · Component
The rate
How fast the market is growing or shrinking, over a period long enough to show a cycle rather than a recovery.
The deliverable
What it is
Three years of growth is frequently a recovery from a downturn. Looking back far enough to include the previous decline is what distinguishes a trend from a rebound.
Volume and value growth diverge, and the divergence is the interesting part. A market growing in value and shrinking in volume is consolidating around higher prices, which is a different opportunity entirely.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The growth
The rate itself, in volume and in value.
3 attributes: Value growth · Volume growth · Measured over
LearnThe history
What the market did before the current period.
3 attributes: History available · Previous downturn · Cycle or trend
LearnThe forecast
What is expected next, and on what basis.
3 attributes: Forecast growth · Source · Confidence
Learn
A market observed only during growth has been observed for too short a time. Find the previous contraction.
The other components in growth and direction
The drivers
What is causing the movement, named specifically — because a growth figure with no named cause cannot be forecast.
LearnThe stage
Where the market sits in its lifecycle, and what that implies — because the same size figure means different things at each stage.
Learn