Personalization · What is personalised · Component
The maintenance
What keeping each variant current costs — a continuous cost that is rarely set against what the personalisation produces.
The deliverable
What it is
Personalisation is built once and maintained forever. Every product change has to be applied to every variant, and every variant has to be checked.
The maintenance burden grows faster than the number of variants, because combinations multiply.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The update cost
What a change costs across the variants.
3 attributes: Per change · Variants affected · Automatable
LearnThe testing
How much of the personalised experience is actually tested.
3 attributes: Combinations tested · Selection · Untested
Learn
Broken personalisation is usually found by a customer, because nobody is looking at that combination.
The other components in what is personalised
The inventory
Everything that varies by person — a list that is longer than expected and includes things nobody remembers building.
LearnThe benefit
What the customer gains from each variation — and where the honest answer is only that the organisation gains, saying so.
Learn