Personalization · What is personalised · Component
The inventory
Everything that varies by person — a list that is longer than expected and includes things nobody remembers building.
The deliverable
What it is
Personalisation accumulates one reasonable decision at a time. After two years the list of what varies is longer than anyone can recall.
Generating it from the implementation rather than from memory is the only way to get a complete one.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
Twenty variants is a combinatorial problem where most combinations have never been seen by anyone.
The other components in what is personalised
The benefit
What the customer gains from each variation — and where the honest answer is only that the organisation gains, saying so.
LearnThe maintenance
What keeping each variant current costs — a continuous cost that is rarely set against what the personalisation produces.
Learn