Monetisation · Pricing · Component
The price list
What is charged, to whom, under what conditions — the actual list, including everything that varies from it.
The deliverable
What it is
The list price and the realised price diverge, and the size of that gap is one of the more informative numbers an organisation can produce about itself.
A list that omits its own exceptions is a marketing document. The useful version records the variations, because that is where the margin actually goes.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The prices
The list price per item and per metric unit, with currency and effective date.
3 attributes: Price · Applies to · Effective from
LearnThe tiers
How price changes with volume, commitment or package level.
3 attributes: Tier · Threshold · Rate change
LearnThe variations
Every reason a customer pays something other than list.
3 attributes: Variation · Deviation · Customers affected
Learn
Track realised price against list price. The gap is one of the most informative numbers about how pricing actually works.
The other components in pricing
The value basis
The evidence about what the offer is worth to the customer, which is what a price should be set against.
LearnThe discount policy
Who may reduce price, by how much, and in exchange for what — written down, because unwritten policy is the widest policy.
Learn