Value Proposition · The offer · Component
The unmatched list
The pains and gains nothing in the offer addresses, and the offer elements that address nothing — both kept visible.
The deliverable
What it is
The unmatched list is derived from the value map and is the part people delete. It is also the part that tells you what to build and what to stop paying for.
Both directions matter. Unaddressed severe pains are the roadmap; offer elements matching nothing are the cost reduction.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The unmet needs
Pains and gains with no offer element against them, ranked by severity.
3 attributes: Pain or gain · Priority · Served elsewhere
LearnThe unused elements
Parts of the offer that address no recorded need.
3 attributes: Offer element · Cost to provide · Disposition
LearnThe review
When the unmatched list was last examined and what came of it.
2 attributes: Reviewed · Reviewed by
Learn
Both halves of this list are useful: unmet needs are the roadmap, unused elements are the cost reduction.
The other components in the offer
The offer inventory
Everything the organisation actually provides — products, services, support, terms — listed before anything is claimed about it.
LearnThe value map
Which part of the offer addresses which pain or gain — the link that turns two lists into a proposition.
Learn