Purpose · Core values · Component
The value set
The three or four commitments themselves, each with what it rules out — because a value that excludes nothing is an adjective.
The deliverable
What it is
The number is the first discipline. Every addition dilutes the set, and a list long enough to cover everyone’s contribution is a list nobody can recall under pressure — which is the only moment it matters.
Each value needs its exclusion written next to it. Without one, the value expands to endorse whatever the person applying it already intended to do.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The values
The commitments themselves, in their agreed wording.
3 attributes: Value · Priority · Version
LearnThe distinguishing test
Whether a competitor could credibly disclaim the value.
3 attributes: Distinguishing · Opposite · Kept
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If no competitor could credibly claim the opposite, the value is an entry requirement and distinguishes nothing.
The other components in core values
The price paid
The occasions where holding the value cost the organisation something — because a value that has never cost anything has never been tested.
LearnThe enforcement record
What actually happens when a value is breached, including by someone valuable — which is where the value is either established or revealed as decoration.
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