Content · Pillars · Component
The pillars
The three or four subjects themselves, each with what it rules out — because a subject that excludes nothing is a category the organisation happens to publish in.
The deliverable
What it is
The number is the discipline. Recognition accumulates by repetition, and every pillar added halves what each of the others receives — which is why a list of seven produces recognition for none of them.
Each pillar needs its exclusion written next to it. Without one it expands to cover whatever somebody already wanted to publish, which is the exact condition it was introduced to fix.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The exclusion
What the pillar rules out.
3 attributes: Rules out · The tempting exception · Reason
LearnThe question
What the pillar answers for the reader.
3 attributes: Question · Source · Confidence
Learn
Name the well-performing piece each pillar makes wrong. That is how you find out whether it is a pillar or a label.
The other components in pillars
The claim to it
Why the organisation can credibly own each pillar, and who is already there — because a subject anyone could claim goes to whoever publishes most.
LearnThe distribution
How published work actually divides across the pillars, and what will not sort into any of them — because the second number is an editorial strategy nobody chose.
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