Market Opportunities · The shortlist · Component
The pursued
What the organisation has decided to go after, with an owner each — because an opportunity without an owner has been noted rather than adopted.
The deliverable
What it is
Capacity rather than attractiveness is the constraint. Two or three pursued properly beats eight pursued nominally, and the second is the more common arrangement.
An opportunity becomes real when it acquires an owner, a first step and a place in the goal structure. Until then it is a document.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The owner
Who is accountable for pursuing it.
3 attributes: Owner · Capacity released · What they stopped
LearnThe first step
What happens first, and by when.
3 attributes: First step · By when · Becomes goal
Learn
Ownership without released capacity is a name on a document. Record what the owner stopped doing.