Market Opportunities · The shortlist · Component
The revisit
What would have to change for a rejection to be reopened, and who is watching for it.
The deliverable
What it is
Conditions change. A market too small three years ago may now be large enough, and the organisation that declined it is usually the last to notice because it has already decided.
The revisit is cheap: a list of conditions, a person, and an annual half hour. Its absence is what makes organisations miss opportunities they had already identified.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The watched conditions
What is being monitored on the rejected list.
3 attributes: Rejected opportunity · Condition · Watched by
LearnThe review
The periodic pass over the rejected list.
3 attributes: Last reviewed · Reopened · Reviewed by
LearnThe reopened
What came back, and what happened to it.
3 attributes: Opportunity · What changed · Outcome
Learn
An organisation that rejected an opportunity is usually the last to notice when it becomes viable.
The other components in the shortlist
The pursued
What the organisation has decided to go after, with an owner each — because an opportunity without an owner has been noted rather than adopted.
LearnThe rejected
What was declined, why, and when it should be looked at again — the list that saves the most time.
Learn