Market Opportunities · The shortlist · Component
The rejected
What was declined, why, and when it should be looked at again — the list that saves the most time.
The deliverable
What it is
Without this list, the same opportunity is researched from scratch every two years by someone enthusiastic who has never seen the reasoning. That is a recurring and entirely avoidable cost.
The reason matters more than the verdict, because it identifies what would have to change for the answer to differ.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The reopen condition
What would have to change for the answer to differ.
3 attributes: Condition · Revisit by · Permanent
Learn
A rejection on capacity is temporary; one on fit is not. Recording which saves the next argument.
The other components in the shortlist
The pursued
What the organisation has decided to go after, with an owner each — because an opportunity without an owner has been noted rather than adopted.
LearnThe revisit
What would have to change for a rejection to be reopened, and who is watching for it.
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