Customer Feedback · Gathering it · Component
The unsolicited
Feedback that arrives without being requested — abundant, free, and usually unread as a set.
The deliverable
What it is
Support contacts, reviews, cancellations and complaints are feedback that cost nothing to collect and are read individually rather than as a body.
Read as a set they are frequently more informative than any survey, because they arrive at the moment something actually happened.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
Support, reviews and cancellations each sit with a different function, and none of them reads the others.