UI and UX Optimization · Understanding use · Component
The analytics
Where the data says people struggle — useful for finding where, useless for finding why.
The deliverable
What it is
Analytics are complete and shallow. They show every user and explain none of them, which makes them the right tool for finding where to look.
The productive sequence is analytics to locate, observation to explain. Reversed, it produces a small study of a problem that may not matter.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The anomalies
Behaviour that does not make sense.
3 attributes: Behaviour · Frequency · Explained
LearnThe segments
Who struggles and who does not.
3 attributes: Segment · Their rate · Against average
Learn
Analytics locate, observation explains. Reversing the order produces a study of a problem that may not matter.
The other components in understanding use
The observation
What was seen when real people used it — the cheapest research available and the one most often skipped.
LearnThe workarounds
What people do instead of the intended path — each one a design problem they have already solved.
Learn