Mission Statement · Scope · Component
The revenue check
Where the money actually comes from, held against the stated scope — because where they differ, the statement is the thing that is wrong.
The deliverable
What it is
The revenue is the honest description of what business the organisation is in. A scope that does not contain a material share of it is describing an intention.
The check is arithmetic and it is almost never run, because the finding usually implies either a strategic retreat or an admission that the statement was aspirational.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The breakdown
Revenue by activity, customer group and means.
3 attributes: Revenue · Share · Scope dimension
LearnThe outside scope
Revenue that sits outside the stated scope.
3 attributes: Value outside · Share of total · How it arose
LearnThe decision
Whether to change the scope or exit the work.
3 attributes: Decision · Decided by · Reason
Learn
Widening the scope to fit what you drifted into is a real strategy decision, not a rewrite.
The other components in scope
The definition
Which customers, which need, which means — the three answers that fix the scope in both directions.
LearnThe boundary
What is deliberately out of scope, including the tempting adjacent things — because the useful half of a scope is what it excludes.
Learn